Here’s our story…

We love clothes as much as you do, girl. That’s how ANDME Online was born - from a pure love of all things fashion. But we’re also a little more than that. 

We’re all about you getting your fashion fix without putting too much strain on the planet, which is why we want to show you how to make the most out of the clothes you love - styling them over and over without ever compromising on the look. 

The only real way to be environmentally aware is to buy less stuff. That’s why we’re throwing out the fast fashion culture of over-production, constant sales and wear-once-and-replace style. Of course, we’ll introduce new lines but we’ll do so in a way that is more sustainable. 

We’re slowing things right down, showing you how to make the most of our items as well as the items you already own. 

Part “fast fashion”, part “slow fashion” - we’ve coined it flow fashion.